School of Design

Overview

Joy University School of Design (JU-SOD) aims for excellence in Industrial Design, Communication Design, Textile, Apparel & Lifestyle Design, IT Integrated (Experiential) Design, and Interdisciplinary Design Studies. JU-SOD offers a wide spectrum of design domains while encouraging transdisciplinary design projects in a unique institution with many problem-solving capabilities, depths of intellect, and a time-tested creative educational culture in promoting design competencies and setting standards of design education. The rigorous development of the designer's skills and knowledge through a process of 'hands on-minds on' is what makes the difference. The overall structure of any JU-SOD program is a combination of theory, skills, design projects, and field experiences supported by cutting-edge design studios, skill & innovation labs, and the Knowledge Management Centre. Sponsored design projects are brought into the classroom to provide a professional experience. Interdisciplinary design studies in Science and Liberal Arts widen the students' horizons and increase general awareness of contemporary issues.

Programmes Offered

B.Des.

• Fashion Design
• Transportation & Automobile Design
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Programmes Structure & Eligibility

Learning Outcomes

• Develop a comprehensive understanding of design principles, processes, and methodologies across various design domains.
• Acquire proficiency in design software, tools, and technologies essential for modern design practice.
• Cultivate creative thinking, innovation, and problem-solving skills to address complex design challenges.
• Enhance communication skills through visual, verbal, and written mediums to effectively convey design concepts.
• Understand user-centered design approaches and the importance of empathy in design processes.
• Develop skills in research, prototyping, and iterative design to create functional and aesthetically pleasing products.
• Gain knowledge of materials, manufacturing processes, and sustainability in design.
• Uphold ethical standards in design practice, considering social, cultural, and environmental impacts.

Expected Graduate Attributes

• Demonstrate a strong sense of intellectual integrity and adhere to the ethics of scholarship.
• Acquire in-depth knowledge in their chosen field(s) of specialization.
• Achieve a high level of proficiency in writing, research, problem-solving, and communication.
• Cultivate critical and creative thinking skills, with a commitment to continuous self-directed learning.
• Be adaptable to various learning methods, including the effective use of information and communication technologies.
• Become well-informed citizens who can actively contribute to their communities, regardless of location.
• Accept and embrace social and civic responsibilities.
• Advocate for environmental sustainability and take proactive steps toward improving ecological well-being.
• Develop a broad global perspective, with strong respect for human rights, equity, and ethical principles.

New Targeted Skill Sets

• Master advanced design software and digital tools for 2D/3D modeling, rendering, and prototyping.
• Develop expertise in user research, ethnography, and human-centered design methodologies.
• Acquire skills in material science, manufacturing processes, and sustainable design practices.
• Enhance visual communication skills through sketching, illustration, and presentation techniques.
• Cultivate entrepreneurial thinking for product development and market innovation.
• Integrate emerging technologies like AI, VR, and IoT into design solutions.
• Build proficiency in project management, client relations, and design project execution.
• Develop cultural sensitivity and global design perspectives for diverse markets.
• Foster collaborative skills for interdisciplinary design teams and cross-functional projects.
• Establish professional ethics and intellectual property knowledge in design practice.
• Continuously adapt to evolving design trends, technologies, and industry standards.

Philosophy

School of Design (JU-SOD) at Joy University embraces a holistic approach to design education that integrates creativity, technology, and human-centered thinking. We believe in fostering innovation through interdisciplinary collaboration, where design is seen as a catalyst for social change and sustainable development. Our philosophy emphasizes the development of empathetic designers who can address complex global challenges while maintaining cultural sensitivity and ethical responsibility.

Objectives

• To cultivate innovative and creative design thinkers who can address contemporary challenges through design solutions.
• To provide comprehensive education in various design disciplines, fostering technical proficiency and artistic expression.
• To encourage interdisciplinary collaboration and transdisciplinary design projects that integrate diverse fields of knowledge.
• To develop professional skills in design research, prototyping, and project management for real-world applications.
• To instill ethical design practices that consider social, cultural, and environmental impacts on global communities.
• To prepare students for leadership roles in the design industry, entrepreneurship, and academic research.

Faculty & Staff